About Laura

I am a UX design and research leader with more than 17 years of experience creating customer-centered digital experiences, including over 10 years leading and scaling high-performing design and research organizations. For the past seven years, I have served as a Senior Manager of UX Design and Research at Amazon Web Services, where I have led initiatives supporting the launch of more than 30 products, expansion of enterprise design systems, and integration of AI-driven capabilities. These efforts contributed to products and services generating more than $1 billion in annual revenue.

Prior to AWS, I held leadership and senior design roles at T-Mobile, AT&T, Premera Blue Cross, ThriftBooks, TiVo, and several startups. At AT&T, I helped guide the integration of DIRECTV products across B2B, B2C, and e-commerce platforms, driving consistency and usability across customer experiences. Earlier at T-Mobile, I led the redesign of the cross-platform shopping experience, elements of which remain foundational today. I also played a key role in growing the design organization and launching more than 20 consumer-facing products, including T-Mobile for Business, which involved the creation of a scalable design system and custom component framework.

I earned a Master’s degree from Carnegie Mellon University and a Bachelor’s degree from Washington State University. I began my career as a UX Prototype Engineering intern at Apple, where I discovered a passion for designing intuitive and memorable user experiences.

My background in installation art and software development has enabled me to bridge creativity, technology, and business strategy throughout my career. I specialize in aligning cross-functional teams across design, engineering, and business organizations to deliver scalable, customer-focused solutions on time and within budget. This ability to communicate effectively across disciplines has consistently positioned me to lead large-scale strategic initiatives and drive meaningful organizational impact.